Levi's and Skateboarding
For decades, durable, stylish jeans have been the top choice for many skateboarders. Levi's has recognized the trend and is finally launching its own clothing line, Levi's Skate, which focuses 100% on skateboarding.
For over 160 years, Levi Strauss & Co. has been producing durable clothing, initially for gold miners. Starting in 1920, jeans became Levi’s main product—and remain so to this day. To meet the specific needs of skateboarders, the Skateboarding Collection was launched in 2014.
Strong Made Stronger – Levi’s Skateboarding
Nick Rendiz and Adam Binette are the designers behind the new denim and work pants. “Function over Fashion” is the guiding principle the two follow in their designs. The 504, 510, 511, and 513 models, available in various washes, are the centerpiece of the Levi’s Skateboarding collection and feature stretch fabric, reinforced seams, and high-quality, durable denim.
Levi’s, always closely connected to the skateboarding scene
Levi’s deliberately chooses
not to sponsor
an expensive skate team, preferring instead to invest its capital directly in local skateparks in developing countries and socially disadvantaged areas to make a positive impact on the ground. This principle was also upheld during the Spot Delivery Tour, where Levi’s Skateboarding and TITUS built new obstacles at various spots across Germany.
The Levi’s skate line is and will remain available exclusively at hardcore skate shops. Along with the durable jeans
, you’ll find sturdy
skateboards and longboards in our store.
