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HUF

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HUF: By Skateboarders, For Skateboarders Keith Hufnagel, old-timer skateboard vet, wanted to give something back to the community he grew up in. That’s why he... read more

HUF: By Skateboarders, For Skateboarders

Keith Hufnagel, old-timer skateboard vet, wanted to give something back to the community he grew up in. That’s why he opened up a little shop in San Francisco, which quickly developed into one of the most important skateboard, streetwear and sneaker stores in the city.

The stores rapidly-increasing popularity eventually led to Hufnagel seizing the opportunity to found his own label. HUF was born in 2002. 

Timeless vintage designs and 100% skateable streetwear make HUF stand out from a sea of similar brands. skate shoes, t-shirts, shirts, jackets, hoodies and way more are available from HUF.Check out their stuff and find the look for you in their brand shop at Titus!

Team Handsome


In addition to Keith Hufnagel himself, there are tons of stylish skaters in the HUF team. The so-called Team Handsome skate duo, Austyn Gillette and the unfortunately recently passed Dylan Rieder, were the core part of the team. Josh Matthews, Kevin Terpening, Brad Cromer, Dan Plunkett, Joey Pepper, Peter Ramondetta and Sammy Winter all skate for HUF as well. You’ll be seeing and hearing a lot from them in the future!

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