Santa Cruz Skateboards

The Legend of Skateboard Culture

Since 1973, Santa Cruz has stood for pure skate spirit. Whether it’s the Classic Dot, Screaming Hand, or limited-edition reissue skateboard decks—the California-based Santa Cruz brand continues to shape the scene to this day. In this article, you’ll learn why Santa Cruz skateboards are more than just boards—they’re art, history, and a statement. If you love real skateboarding, this is your guide.

How did the Santa Cruz success story begin?

The story begins in 1973 in the city of Santa Cruz, California, founded by Richard Novak, Doug Haut, and Jay Shuirman. Under the umbrella of NHS Inc. (later NHS Skate), the brand quickly became synonymous with California skateboard culture. Initially, they produced simple maple wood boards, but soon creative designs and quality revolutionized the market.

Today, Santa Cruz Skateboards is considered the oldest active skateboard manufacturer in the world—a true success story that has inspired generations of skaters.

What makes the Santa Cruz Classic Dot logo so iconic?

The Classic Dot logo is known around the world. Designed by legendary art director Jim Phillips, it symbolizes energy, movement, and California style. Combined with the Screaming Hand, it has become one of the most famous graphics in the scene.

Whether on decks, hoodies, or sweatshirts—the round logo literally screams “old-school vibes.” When you wear Santa Cruz, you’re wearing history.

Why is the Screaming Hand a cult symbol in skateboarding?

The Screaming Hand is pure energy—a blue symbol of rebellion, created in 1985 by Jim Phillips. It represents the untamed power of skateboarding and is an integral part of Santa Cruz Skateboarding’s DNA.

From T-shirts to skateboard decks: hardly any other motif embodies the scene so intensely. These graphics are more than just prints—they are works of art that no streetwear wardrobe should be without.

What's the story behind the Santa Cruz Reissues?

The Reissues are re-releases of legendary skateboard decks from the ’80s—the perfect combination of nostalgia and quality. Classics like the Slasher, Dressen Pup, and Roskopp are making a comeback with modern shapes and Powerply construction.

Each Reissue is crafted with attention to detail—often featuring a limited-edition anniversary seal. If you’re looking for authentic old-school vibes, these decks are a must-have.

What sets Santa Cruz decks apart from other brands?

Santa Cruz decks are known for their distinctive shapes, precise design, and durable materials. Thanks to VX and Everslick technology, they’re ultra-stable yet lightweight. The combination of maple wood and modern craftsmanship makes every complete board a premium product.

Whether it’s a Santa Cruz longboard, cruiser, or classic skateboard deck—here you get the quality that Santa Cruz delivers with a pure passion for skateboard culture.

Who are the riders on the Santa Cruz Skateboard Team?

The Santa Cruz Skateboard Team is made up of true legends: Eric Dressen, Jeff Kendall, Steve Alba, and Grosso defined the 1980s. Today, Tom Knox, Jereme Knibbs, Fabiana Delfino, Blake Johnson, and Justin Sommer are bringing a breath of fresh air to the scene.

Jake Wooten, Mauricio McCoy, and Emmanuel Guzman are also pushing modern skating with tons of style. This team lives and breathes Santa Cruz Skateboarding.

What’s the secret behind the Santa Cruz collabs?

Whether it’s Santa Cruz X Teenage Mutant Ninja Turtles or limited-edition artist series—the collabs blend skate aesthetics with pop culture. Each collaboration brings new graphics and fresh products that collectors and skateboarders alike celebrate.

Particularly popular are the Santa Cruz X series with exclusive prints, vibrant wheels, and hand-finished boards. A real highlight for fans of the Santa Cruz brand.

How has Santa Cruz influenced modern streetwear?

From the skatepark to the streets: Santa Cruz has long been a part of the streetwear world. Hoodies, sweatshirts, and T-shirts featuring the Classic Dot or Screaming Hand print belong in every wardrobe. The blend of skateboarding and fashion perfectly captures the spirit of the times.

Those who wear Santa Cruz make a statement—a mix of creativity, freedom, and the California lifestyle. No wonder so many people swear by the brand, even outside the skatepark.

Which Santa Cruz boards are particularly in demand today?

The Reissue skateboard decks are highly sought after, just like models from Kendall or the legendary Kendall End of the World. The Santa Cruz Classic Dot board also remains a perennial favorite because it combines tradition and performance.

Whether you prefer completes for everyday use or specialized longboards – every Santa Cruz skateboard delivers the perfect riding experience. And if you’re looking for inspiration, check out our skateboard deck collection or discover matching accessories.

How do you properly care for your Santa Cruz deck?

A good deck deserves some care. Keep it dry, clean the wheels regularly, and check the bolts. With a little TLC, your board will last a long time—whether you’re riding a cruiser or a complete.

For collectors: Store limited reissues or rare designs in a cool, dark place. This keeps the color vibrant and the wood strong—true collector’s items, made by Santa Cruz Skateboards.

Why does Santa Cruz remain a legend?

For over 50 years, Santa Cruz has shaped the skate world. From the first skateboard deck to the modern VX board, from the Salba Tiger to the Dressen Pup—every piece tells a story. And with every new release, the brand proves that Santa Cruz remains uncompromisingly authentic.

Whether you ride, collect, or simply love the look—Santa Cruz is more than a label. It’s a feeling, a lifestyle, an icon.