Volcom

Volcom: Youth Against the Establishment

1991. The birth of the V-Stone. Two friends, Richard “Wooly” Woolcott and Tucker “T-Dawg” Hall, are both equally passionate board sports enthusiasts: snowboarding, skateboarding, and surfing are their passions. They decide to turn their passion into a movement: “Youth Against Establishment” is their motto, and the Volcom Stone is their trademark. Thus, the two Californians from Costa Mesa became the first to successfully unite the snowboarding, skateboarding, and surfing scenes under a single board sports brand with their company, Volcom.

Volcom: The Only Constant Is Change

The fundamental motivation behind the brand can be summed up very simply: it’s about bringing people with the same passions together and outfitting them with clothing that reflects their lifestyle. On a professional level, this brings together athletes, artists, and musicians whose styles and skills play a decisive role in shaping the brand’s design—and who, in return, are offered an appropriate platform for artistic expression. This includes the brand’s own record label, which was founded in 1995 and has garnered attention through the release of various albums and compilations. Of course, as a brand rooted in skateboarding, Volcom also boasts a renowned skate team: Rune Glifberg, Pedro Barros, Grant Taylor, Dustin Dollin, Dennis Busenitz, David Gonzalez, Dane Burman, and Alec Majerus are just a few of the skaters who ride in Volcom gear.

Volcom in the Titus Online Shop

V-Stone’s designs are always characterized by their particularly avant-garde approach and their rejection of conventional norms. Whether it’s Volcom T-shirts or Volcom jeans, V-Stone unabashedly places logos where you least expect them. For example, on the shoulder blade or in the back of the knee. Furthermore, Volcom bikinis, caps, backpacks, jackets, sweatshirts, and even pants thrive on the designers’ boldness in implementing exclusive, asymmetrical cuts that still fit perfectly. This creates a unique visual impact and gives the products their distinctive recognition value.

See for yourself: In our Volcom online shop, you’ll find the latest Volcom collections for girls and boys, as well as discounted Volcom sale items in our Volcom outlet.