Maxallure

Maxallure is the skateboard brand founded in San Francisco in 2018 by pros Karl Watson and Nick Lockman. They first introduced it on Instagram, after which The Berrics talked to Watson and Lockman about the new project. The team included Deandre “Lil Dre” Thebpanya and Jonathan Perez, among others.

The brand is closely tied to the Bay Area skate scene. With adidas Skateboarding, Maxallure released a collaboration with shoes and apparel, and Tech Deck produced Maxallure fingerboards.