Thrasher Magazine - Skate and Destroy!
Even their font is ubiquitous: every single individual in the skateboard scene has seen it once. The instantly recognizable, iconic Thrasher Magazine logo has officially gone down in skate history.
The Cult Skateboard Magazine
Originally started as advertising for Independent Trucks, the Thrasher Mag has been around since 1981 and pretty much considered to be the most important magazine in the industry since its inception. Ever. Thrasher is based in San Francisco. Thanks to its tradition and reputation, Thrasher can officially be called the oldest and most popular skateboard magazine in the world.
The Man Behind Thrasher: Jake Phelps
Jake The Phelper Phelps, an ex-vert god from the 80s, is Thrashers editor-in-chief. Hes been the poster boy and the driving force behind the magazine and its label practically since its founding. You either love him or hate him - hes one of those people. Thrasher, much like Phelps himself, doesnt believe in censorship or subtlety, which has propelled them to the forefront of the scene for over 13 years now and gained them a cult-like following of believers in their hardcore skate mag image.
Thrasher in the Information Age
Starting out as a print magazine, Thrasher always managed to have their finger on the pulse of skateboarding, which is probably why they became so successful. They were conscious of the digitalization of media from the beginning. Thrasher used their already existing resources to create an online skate portal, which also came to be the most-viewed website in skateboarding. Videos like Firing Line, Skateline, Hall of Meat, King of the Road and exclusive full-parts helped their online presence dramatically. Thrasher is always a skaters first point of reference, even online. Thrasher is also infamous for their Skater of the Year or SOTY awards. Theyve been nominating the worlds best, most influential skater every year since 1990.
Streetwear with the Thrasher Logo
Both the iconic Thrasher logo (with or without flames) as well as the skategoat pentagram logo have become permanent fixtures on the skate scene. The famous graphics have also popped up on a countless number of other products over the years. In addition to Thrasher t-shirts, hoodies, caps and jackets, many other products with the Destroy or Thrasher logo are available in our Thrasher shop online. Browse our wide selection of streetwear or order the current edition of Thrasher Magazine, which will be delivered directly to your doorstep!
Is Thrasher Mainstream?
The growing popularity of skateboarding has led to Thrashers introduction into mainstream fashion. Celebrities like Rhianna have been spotted wearing their classic flame logo on her t-shirt. Vogue dedicated an entire week of coverage to the skateboarding trend in the summer of 2016. Thrasher themselves are taking things in a new direction and releasing their classic skateboard scavenger hunt King of the Road on Vice this year. Thrasher is definitely attracting a whole new audience (sometimes on purpose, but not always) that doesnt have a whole lot in common with their clichéd target customers: beer-guzzling, unwashed handrail rippers and bowl shredders. For more skateboard magazines and books, check out our Titus online shop!