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Thrasher

Thrasher Magazine - Skate and Destroy! Even their font is ubiquitous: every single individual in the skateboard scene has seen it once. The instantly recognizable, iconic Thrasher Magazine logo has officially gone down in skate history. The Cult Skateboard Magazine Originally started as advertising for Independent Trucks , the Thrasher Mag has been around since 1981 and pretty much considered to be the most important magazine in the industry since its inception. Ever . weiterlesen

Thrasher

Thrasher Magazine - Skate and Destroy!

Even their font is ubiquitous: every single individual in the skateboard scene has seen it once. The instantly recognizable, iconic Thrasher Magazine logo has officially gone down in skate history. The world-famous Thrasher Magazine Logo.

The Cult Skateboard Magazine

Originally started as advertising for Independent Trucks, the Thrasher Mag has been around since 1981 and pretty much considered to be the most important magazine in the industry since its inception. Ever. Thrasher is based in San Francisco. Thanks to its tradition and reputation, Thrasher can officially be called the oldest and most popular skateboard magazine in the world.

The Man Behind Thrasher: Jake Phelps

Ex-vert skater Jake Phelps has been editor-in-chief of Thrasher Magazine for over 20 years. Jake “The Phelper” Phelps, an ex-vert god from the 80s, is Thrasher’s editor-in-chief. He’s been the poster boy and the driving force behind the magazine and its label practically since its founding. You either love him or hate him - he’s one of those people. Thrasher, much like Phelps himself, doesn’t believe in censorship or subtlety, which has propelled them to the forefront of the scene for over 13 years now and gained them a cult-like following of believers in their hardcore “skate mag” image.

Thrasher in the Information Age

Aaron Jaws Homoki with a 50-50 on the King of the Road Tour from Thrasher. Starting out as a print magazine, Thrasher always managed to have their finger on the pulse of skateboarding, which is probably why they became so successful. They were conscious of the digitalization of media from the beginning. Thrasher used their already existing resources to create an online skate portal, which also came to be the most-viewed website in skateboarding. Videos like Firing Line, Skateline, Hall of Meat, King of the Road and exclusive full-parts helped their online presence dramatically. Thrasher is always a skater’s first point of reference, even online. Thrasher is also infamous for their “Skater of the Year” or “SOTY” awards. They’ve been nominating the world’s best, most influential skater every year since 1990. ”Thrasher

Streetwear with the Thrasher Logo

Both the iconic Thrasher logo (with or without flames) as well as the “skategoat” pentagram logo have become permanent fixtures on the skate scene. The famous graphics have also popped up on a countless number of other products over the years. In addition to Thrasher t-shirts, hoodies, caps and jackets, many other products with the “Destroy” or Thrasher logo are available in our Thrasher shop online. Browse our wide selection of streetwear or order the current edition of Thrasher Magazine, which will be delivered directly to your doorstep!

Is Thrasher Mainstream?

The growing popularity of skateboarding has led to Thrasher’s introduction into mainstream fashion. Celebrities like Rhianna have been spotted wearing their classic flame logo on her t-shirt. Vogue dedicated an entire week of coverage to the “skateboarding trend” in the summer of 2016. Thrasher themselves are taking things in a new direction and releasing their classic skateboard scavenger hunt King of the Road on Vice this year. Thrasher is definitely attracting a whole new audience (sometimes on purpose, but not always) that doesn’t have a whole lot in common with their clichéd target customers: beer-guzzling, unwashed handrail rippers and bowl shredders. For more skateboard magazines and books, check out our Titus online shop!