A brief look behind the scenes of the brand!
Photos: Clement la Galle / Carhartt Sardinen Tour
The Carhartt WIP (Work in Progress) brand was born in 1994. Since its inception, Carhartt WIP has been represented in the European skateboarding and BMX scene. Carhartt WIP's genuine commitment has earned the respect of even those who are skeptical of brand hype—and rightly so! For many years, Carhartt WIP has supported local scenes and helped maintain and develop skate parks. It's time to take another exclusive look at the brand!
Carhartt WIP has long been more than just a clothing brand—it is a firmly established part of global skate and streetwear culture. Carhartt originally dates back to the workwear brand founded in Detroit in 1889, which stood for robust, functional clothing for workers. With the introduction of the Carhartt Work in Progress (WIP) line in Europe in the early 1990s, a whole new approach emerged: classic workwear silhouettes were reinterpreted, slimmed down, given an urban twist, and created specifically for subcultures seeking an authentic, resilient style.
Carhartt WIP quickly found a special place in skateboarding. The combination of durability, minimalist designs, and timeless aesthetics was a perfect fit for a scene that spends every day on the streets. Skaters need clothing that can withstand even the hardest slams—and this is exactly where the robust fabrics, reinforced seams, and functional details come into their own.
Since the late 90s, Carhartt WIP has also been actively involved in the scene: with its own skate team, international events, video productions, and collaborations with legendary brands, artists, and crews. The team riders in particular have had a lasting impact on the brand's image—they represent styles, tricks, and attitudes that inspire skaters worldwide.
Carhartt WIP is also omnipresent outside of skateboarding. The collections combine traditional workwear with modern cuts and colors, making them wearable not only in skate parks but also in clubs, galleries, and everyday life. For many, Carhartt WIP is therefore not just a skate brand, but an expression of lifestyle, subculture, and attitude.
In short, Carhartt WIP is an example of how a traditional brand can reinvent itself without losing its authenticity. For skaters, it remains a reliable companion—robust, stylish, and closely connected to the scene.
