Powell Peraltawas founded in 1978 byGeorge Powell and Stacy Peraltain Santa Barbara. Powell had already built his first skateboard while he was working on his engineering degree. Years later, his son asked him for a skateboard. He wasn’t quite satisfied by his dad’s construction, so Powell took it upon himself to improve his original design. He usedfiberglass and aluminumfor his boards and ended up creating the firstskateboard wheelsout of urethane. One of his first “test riders” wasStacy Peralta- and the rest, as they say, was history!
The Decline and Separation of Powell-Peralta
The brand’s success in the late 80s led to the creation of tons of other companies in the skateboard business. Powell Peralta’s market share shrank and numerous famous team riders left the label. Their financial issues eventually led to theseparation of Powell and Peralta. George Powell kept things going under his name and founded othernoteworthy companiessuch asBones BearingsandBones Wheels, which are still considered to begold standards in the skateboarding world.
Back to Basic: The Return of Powell Peralta
Their separation in 1991 wasn’t permanent, however. George Powell and Stacy Peralta eventuallygot their partnership back up and runningand designed newskate decksas well as rereleasing new version of their popular classics, sometimes withmodern board shapesand more hardware.
The Powell-Peralta Team
In the 80s, theBones Brigadewas the best team in skateboarding history.Tony Hawk, Rodney Mullen, Steve Caballero, Tommy Guerrero, Mike McGill and Lance Mountaindominated skateboarding at the time and influenced many younger generations to come with their unique style. Legendary videos likeThe Search for Animal Chinhelped solidify their top dog position in the scene. Today, the Powell Peralta pro team is made up ofKevin Reimer, Ben Hatchell, Kilian Martin, Brad McClain, Kevin Harris and old man Steve Caballero.