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New Era

The Dawning of a New Era New Era has been around the block before. This cap company has sporty roots but was propelled to the forefront of the streetwear industry thanks to their popularity in the hip hop scene. Erhardt and Christopher Koch - not the Koch brothers you’re thinking of! - emigrated from Germany to America in 1920 and founded the company New Era in New York City. Baseball started to get more and more popular in the 30s, and New Era started to focus on baseball caps. see more

New Era

The Dawning of a New EraSome New Era snapbacks. New Era has been around the block before. This cap company has sporty roots but was propelled to the forefront of the streetwear industry thanks to their popularity in the hip hop scene. Erhardt and Christopher Koch - not the Koch brothers you’re thinking of! - emigrated from Germany to America in 1920 and founded the company New Era in New York City. Baseball started to get more and more popular in the 30s, and New Era started to focus on baseball caps. Their caps always came in bright colors, even at the beginning, when they were first being produced. The brothers focused on perfecting their hats’ fit and making them as comfortable as possible. In 1954, the company released a cap model that would go down in history: the 59Fifty. This characteristic cap shape includes a flat brim and is a standard accessory in the hip hip scene. The flex fit system, or “fitted caps”, are also a New Era invention. That keeps the cap secure on any head, no matter how big or how small! Oakland Athletics and Seattle Mariners New Era caps.

New Era: Baseball and Trucker Caps

New Era has been the official outfitter of the professional American baseball league, MLB, since 1993. The company equips teams like the Atlanta Braves, Chicago White Sox, LA Dodgers and the NY Yankees with dope logo caps. Of course, the exact same caps are an official part of the streetwear scene as well. Other American sporting leagues like the NBA, the NFL or NHL all have official logo hats made by New Era, too. Their caps are available in original team colors as well as more extravagant colorways. In addition to standard American sports caps, New Era makes some crazy trucker caps, too. The front of these caps usually has an eye-catching design, and the back is made out of a typical mesh material for that signature trucker cap look. Find the right clothes to go with your new cap in our Volcom online shop. NFL team caps from New Era: the New England Patriots, the Kansas City Chiefs, the Green Bay Packers, the Arizona Cardinals, the Denver Broncos, the Pittsburgh Steelers, the Seattle Seahawks and the Carolina Panthers.” width=