Cliché Skateboards is THE french board company. It was launched in 1997 in Lyon, France by Jeremie Daclin. With the video 'Bon Appétit', the company gained recognition on the European skateboard scene. After that, there was no stopping the rise of Cliché. The inevitable international success is mirrored in numerous excellent videos. The Cliché skate team consists of Lucas Puig, JB Gillet, Joey Brezinski, Andrew Brophy, Pete Eldridge, Jeremy Daclin, Javier Mendizabal, Charles Collet, Sammy Winter, Flo Mirtain, Daniel Espinoza, and Lem Villemin.