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Black-Label

Black Label entered the scene in 1990. Founded by John Lucero, the brand made a lot of noise with their video e.g. "God save the label" or "Label kills". A flame, often in combination with an elephant, is the trademark of Black Label. The team consists of Shuriken Shannon, Chris Troy, Chet Childress, and Adam Alfaro. see more

Black-Label

Black Label entered the scene in 1990. Founded by John Lucero, the brand made a lot of noise with their video e.g. "God save the label" or "Label kills". A flame, often in combination with an elephant, is the trademark of Black Label. The team consists of Shuriken Shannon, Chris Troy, Chet Childress, and Adam Alfaro.