{"title":"iriedaily","description":"\u003ch2 data-mce-fragment=\"1\"\u003eIriedaily: From the Streets of Berlin\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBerlin Kreuzberg is home to the Irie Family!\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u0026nbsp;\u003c\/span\u003eFour good friends started a label in 1994 and named their creation\u003cspan data-mce-fragment=\"1\"\u003e\u0026nbsp;\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eIriedaily\u003c\/strong\u003e. They started off just printing minimalistic t-shirts. With their shared talents, a solid amount of stamina and a metric shit-ton of creativity, they’ve developed into an\u003cspan data-mce-fragment=\"1\"\u003e\u0026nbsp;\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eunrivaled style collective\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u0026nbsp;\u003c\/span\u003eand Berlin’s number one streetwear brand!\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eStay Irie. Daily.\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIrie’s deep roots in urban city life are visible in the aesthetics of their numerous collections and make the\u003cspan data-mce-fragment=\"1\"\u003e\u0026nbsp;\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003etrendy streetwear company\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u0026nbsp;\u003c\/span\u003epopular among skaters, hip-hop fans and others. Iriedaily t-shirts, jackets,\u003cspan data-mce-fragment=\"1\"\u003e\u0026nbsp;\u003c\/span\u003e\u003ca href=\"\/en\/men-accessories-backpacks\/\" data-mce-fragment=\"1\" data-mce-href=\"\/en\/men-accessories-backpacks\/\"\u003ebackpacks\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u0026nbsp;\u003c\/span\u003eand jeans are worn by the likes of German actors Jürgen Vogel and Wotan Wilke Möhring.\u003cspan data-mce-fragment=\"1\"\u003e\u0026nbsp;\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eThe Iriedaily Skate Team\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003eYup: of course Iriedaily’s got a skate team! All that high-quality, good-looking streetwear’s gotta be tested out by somebody. Their team is full of prominent Berlin skateboarders such as Konstantin Rutschmann, Steve Forstner, Valeri Rosomako, Danni Olsen, Sven Kanclerski, Daniel \"Krasse\" Krassowski, Roland \"Hirschi\" Hisch, Flo Bodenhammer, Rene Derntl, Thomas Steinwender and Anna Kruse. 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